The Underground Wave

• Curates R&B Content

• Curates R&B Playlists

• Promotes on Instagram, TikTok, Twitter

• Accepts playlist placement submissions from independent artists

• Promotes Indie Artists on social media

• Creates mixes to host "The Underground Wave" show on Keakie

Humble Nature Consulting

• Implements Organic & Paid Social Media Strategies across multiple platforms

• Creates Valuable & Educational Content for target audience

• Maintains business Instagram & TikTok pages

• Develops Marketing Campaigns for clients

• Assists clients with strategizing content to yield desired results 

• Schedules content using content calendars

Cheer Nation (UNC Charlotte Student Org)

• Grew Instagram and Facebook engagement by 13%

• Created event flyers & other graphics needed to promote the organization

• Coordinated best times to post

• Organized marketing plans to better reach the student population

• Planned 20+ events

PR Campaign (UNC Charlotte: Office of Academic Integrity)

• Issue: Office of Academic Integrity made changes to policies and needed clarification of the misconduct process for both faculty and students

• How: Conducted research around the University and created documents to help simplify but explain the new misconduct process

Aspen Heights - University City

• Launched a corporate TikTok account, expanding reach to UNC Charlotte students in a fun and engaging way

• Created Instagram Reels to reach the target audience

• Created Copy for Captions

• Utilized Email Marketing to reach prospects & reduce bounce rates

• Executed 15 Marketing Plans for Resident Events

• Maintained brand voice by creating relatable copy